Learn more on
our website!
Home Solutions Resources News Clients Partners About Us

People

Three of us in our office here had a friend who was running in the Boston Marathon. We checked in several times on her run, checking her pace and being awestruck at her accomplishment.

When we got the news about the bombing, our first thoughts were of our friend. Did she finish already? We found that she had. How much before the bombing did she finish? We found that she had finished almost an hour before. We breathed a tentative sigh of relief, believing that she would have likely left the finish area during that time.

But my wife posted to her Facebook wall asking if she was OK. Someone else who had heard from her family that she had gotten in touch with them told us that she was OK.

When things like this happen, I think most of us are drawn to thoughts that unify us as a people and as a nation. It wasn’t Democrats or Republicans or Independents that were attacked, it was Americans. Our differences seem smaller, our kindness and understanding increase. Our humanity grows, perhaps like the Grinch’s heart in the famous Christmas story.

We see each other as people.

How long will it last?

That’s up to us.

For marketers, it can be easy to start to see those we market to as numbers. What are our numbers in this demographic? How can we improve them? What did we do that worked? How can we use that understanding to be more effective?

These are all good questions, and they all help the bottom line—something that is very important for businesses.

But we can improve our effectiveness if we always remember that we’re marketing to people. People know the difference; they can feel it—even if they can’t articulate it. They know when you value them as people in addition to valuing their business. They know this because of how you market to them, how you target them, and how you keep your promises (or how you don’t).

Never forget that each of those numbers you work with represents a person.

You can improve your bottom line and make the world a better place at the same time.

Consistency, Dedication, and Patience.

I know several of my posts this year have focused on running and surprise… this one will be no different! I mentioned earlier how I signed up for my first 5k but I didn’t mention that my husband signed up for the 10k that will take place before the 5k. The last 10k he ran was in 1987 in the Bolder Boulder, he was 15 at the time.

Watching him train has honestly been inspirational. He has not really done a lot of running since he was a teenager, so to see him start in January not being able to run 1 mile straight, to now being able to run over 6 miles straight is amazing! To manage such a feat it takes consistency, dedication, and a lot of patience. Since it was winter when he started to train he used the track at our local YMCA. The track is small and you have to run around it 17 times to complete one mile. I know from experience that it can become a little boring and tedious at times. I can’t even imagine running around it over 105 times in a row, but that is what my husband has done now several times. Of course it took many hours and days to work up to it, but it has all been worth it.

Consistency, dedication, and patience are great attributes and I would say most successful people have these skills. The good thing is we don’t have to necessarily be born with them. They are skills we can acquire, but funnily enough it requires, consistency, dedication, and patience. Just like in running there will be good days and bad days, but even on the bad days you tried, so it is still a victory and you were consistent in your effort.

My last piece of advice to obtain your goals would be to use help where you can get it. There is no shame in using the tools available to you. In my husband’s case he used a running app and he went through lots of books on audio. The first helped guide him and the second staved off the boredom that was bound to happen after several weeks.

So remember…. Consistency, Dedication, and Patience.

I know you can do it!

Often, a Few Will Do

One of my family’s favorite television shows is NCIS. According to its ratings, we’re not alone.

Many of you may have come to love the character of Leroy Jethro Gibbs, played by Mark Harmon, as much as my family has. He is a powerful character, and a man of few words.

In the season 6 episode named “Heartland” Gibbs’ father says this: “I know you hate it when I use a hundred words when a few will do…”

As marketers, we sometimes need to think like Gibbs.

Often, our message is much, much more effective when we find a way to say it with fewer words.

Nuff said.

Lemonade vs. Hot Chocolate

This week is spring break for many across the country including where we live in Alabama. It’s typically warm and sunny here this time of year. Unfortunately that’s not the case this year. We’ve had a very cold March and this last week was no exception.  We have not yet been able to trade in our winter gear for our more desired choices of shorts, t-shirts and flip-flops. Our pasty skin is even crying for the sun to come out. Right now, we’re singing endless winter nights instead of endless summer nights.

So what do you do when the winter seems endless? Or better yet, what do you do when you feel like nothing will ever change where you work?

One thing we do know is that the weather is always changing and, hey, you might have noticed that those forecasts aren’t always very accurate, so for all I know it could be 80 degrees tomorrow instead of the forecasted 45 (this is very wishful thinking on my part). Maybe the extended forecast where you work is looking a little bleak too, but does that necessarily have to be the case? Thankfully as humans we have a great power: the power of choice. I don’t mean that we get to choose what necessarily happens to us, but we always get to choose how we react to it. I can’t choose for it to be my desired 80 degrees tomorrow, but I can choose to have a positive attitude and make the most of it. So instead of lemonade, I drink hot chocolate. That’s not so bad, right?

Not many of us have ideal work situations, but when we choose to highlight the positive we can make that forecast a little bit sunnier. We may not be able to change the weather forecast, but we can at the very least change our attitudes.

So bring on the hot chocolate!

The Shifting Sands

I recently got one of my kids hooked on one of my favorite shows from years ago, The Pretender.

We like to watch this show together, some nice father, daughter time. But it was really funny to see my daughter react to the cell phones they used on the show and have to explain what a pager was. These aren’t quite the big brick phones of the early 80’s, but they are so funny to look at now.

My wife and I and our daughters each have smartphones. There’s a little family rivalry over whether smartphones should be iPhones or Android, but this is the world my children live in. They don’t really know anything different.

The wind blows, sand shifts, and things change through the times.

I used to work in the print industry and although this industry is not by any means dead, I was there for one of the biggest declines this industry experienced. Printers went out of business left and right. The competition for price and features was too fierce. Only those with reputations and reserves to last through the storm survived.

And all indications are this industry is shrinking at an ever increasing pace. It won’t go away completely for a good long time, but it will feel to most of us like it’s died in the not too distant future. More and more people are reading books on tablets and even smartphones. People are even opting for magazines and news on their devices. It’s flashier and more interactive. And the choices are endless.

No, this trend is going to continue and accelerate. Google, who arguably has a vested interest, just like DeepTarget, is declaring this truth with vigor. An article I read today here shows what Google sees for the future.  You can read that article here.

The question is, are you prepared for the shift?

Where will you be when the winds wane for a time and the sands settle?

Blisters

Last time I wrote I mentioned that I had signed up to run my very first 5K in May. Since that time, I have found that you absolutely need the right pair and type of shoes. I own several pairs of tennis shoes and thought that at least one of those pairs would be adequate to complete the task at hand. They were all well broken in shoes and I had never had any issues when wearing them for regular use. Unfortunately when I began to use them for running, they each caused blisters. I went through three pairs until I finally got wise and decided that maybe I should get some real running shoes. Yes, it was a little bit of a hassle and I had to spend money that I really wasn’t planning on, but it was so very worth it. Not only are my feet happy, but they have helped my overall performance.

I think sometimes in business we take this approach. We get used doing and using what’s familiar to us even if it causes us some “blisters”. Because let’s be honest, sometimes change and spending money can be very painful and time consuming. But that should definitely not discourage us when a change needs to be made; especially if those blisters are becoming visible to your customers and partners.

Thankfully change doesn’t need to happen all at once. Just like in running we need to pace ourselves, the same can be said for implementing change at work. Setting up a good schedule for making changes is a good idea and will prevent the feeling of being overwhelmed. The great thing is that even small changes can make a big difference. Maybe you can’t change everything all at once, but don’t let that stop you from changing what you can now.

So here’s to fewer blisters and more productivity!

Don’t Settle, You Deserve the Best

Does your online banking system come with a free, built in marketing module?

With the industry as a whole recognizing the value of an effective marketing system within the online banking environment, a system designed to sell your products to your end users, many online banking vendors are including marketing systems in order to remain competitive.

When evaluating the merits of such a marketing system, there are some questions you should ask yourself:

  1. Does this marketing system make it easy for me to do updates to the look and feel or text of my marketing messages without involving IT?
  2. Does this marketing system make it easy for me, the marketing professional, to design or select high quality professionally designed images and banners without requiring the services of a graphic artist?
  3. Does this marketing system give me statistical data giving me and those I report to a window into what our marketing activities actually are doing and what the results of those efforts are—including our account growth?
  4. Is my online banking provider focused on creating and enhancing their marketing module to give me a solution that is on par with the best the industry has to offer?

Some forward thinking online banking providers are taking steps to ensure that their customers have industry leading tools for their marketing efforts. These companies are partnering with a digital marketing solution provider so that they are able to offer a solution that is created and enhanced by a company whose sole focus is to create best of breed digital marketing products.

Does your online banking provider value your marketing ideas and prowess enough to give you this choice?

Contact your online banking vendor today to find out. Let them know that you want choices. Let them know that you want to take advantage of the features and effectiveness that an industry leader in digital marketing solutions brings to the table.

Whatever you do, don’t settle.

Fabulous 40

I know for many January is a time for reflection, but also for looking ahead and making goals. This year for me is a little different, as I feel like this year has many life changing events in store for me and I don’t even need to make goals to accomplish it!

Here are just a few life changers for me: I will have one daughter graduate from high school and then leave for college, one daughter will turn 16 and get her license and I will be turning 40. And this is just one week in May! I did make a commitment to myself that I would make 40 fabulous. So, I have decided to get somewhat out of my comfort zone. I just signed up for my first 5k, which to some may not be a big deal, but for someone like me that has never ran that far at one time, not to mention that I don’t like people watching me run, it is a pretty big deal.

Signing up for this 5k not only gets me out of my comfort zone, but it gives me a goal to complete and will hopefully keep me using my YMCA membership to its fullest. I know in January we seem to overuse the term goal setting, but maybe we can call them life changers. Life changing to me is more urgent than goal setting. Of course we have life changing events that happen without any planning on our part, but wouldn’t it be nice, for a change, to make some life changers that we plan and work for? This works not only for personal goals but professional ones too.

What can you change in your company to have a “life changing” event? Can you add or upgrade current products? What about pricing structure? It can be as simple as how you conduct meetings and flow of information.

So what things are you doing to change your personal and professional life this year?

The Power of Change

We like things the way we like them. We don’t have to think about it, it’s easy, it’s comfortable. It’s boring.

Change is the spice of life.

My wife loves to listen to Christmas music starting the first week of November. The switch to Christmas music is a welcome one. The change is nice. Then, in late December, the switch back to our normal music is just as welcome. Both changes satisfy some internal need.

We are programmed to notice changes. We notice changes in loved ones that signal they may need comfort or help. We notice that our wife got a haircut (or we learn to). We notice that construction has started on a new shopping center. We notice that our favorite French Fries have changed their formula again (not all change is good). The point is that we notice changes, and we come to need them.

Our brains have to work this way, otherwise we’d be fully focused on every detail of the world around us, even when those details aren’t changing. Our brains would overload and shut down. It’s just too much information to keep our attention on all at once.

Our brains, the very sophisticated organs that they are, have learned to apply this technique to patterns as well. When our marketing and branding efforts suffer from this problem, we call them stale.

Shaking things up in our marketing is one way to fix this problem, but it’s not a very sustainable one. We can’t constantly be trying to find new ways to do things—so maybe we can learn from Christmas music.

We can, if we properly establish patterns of change, create a sense of change that is manufactured, but that feels welcome and gains notice all the same. Some marketers do this by changing the whole look and feel of their campaigns to match the seasons (clothing companies are really good at this). Some might take advantage of the various holidays, perhaps sports seasons or themes.

A successful marketer will establish patterns of change to buy them the ongoing benefits of change, but will still brainstorm all year long for new ideas to shake things up. Putting the two of these techniques together will ensure your marketing efforts stay vibrant and fresh without fail.

The Facts of (Office) Life

I love interesting lists of facts. If you read our monthly newsletter, you know I always include a few little fun facts about that particular month. The following facts are not only interesting, but insightful. I think this list is particularly useful for employers and managers. Note how many of the following items deal with stress. Of course stress is a fact of life and stress can be good, but too much causes high turnover, reduced productivity, increased absenteeism.

We know the holidays can be especially stressful, so this may be a good time to think of some great office stress reducers. You can start by sharing this list!

  1. One percent of U.S. employers allow employees to take naps during working      hours.
  2. People in the U.S. spend at least 1896 hours per year at work.
  3. Women business owners employ 35% more people than all the Fortune 500 companies combined.
  4. No piece of normal-size paper can be folded in half more than seven times.
  5. During thinking, we only use about 35% of our brains.
  6. A typist’s fingers travel 12.6 miles during an average workday.
  7. More American workers (18%) call in sick on Friday than any other day of the week.
  8. Tuesday has the lowest percent of absenteeism for American workers—11%.
  9. Difficult focusing on the computer screen, short-term memory problems and trouble with basic math can be caused by a mere 2% drop in body water. Remember to stay hydrated during work hours.
  10. Americans now spend more than 100 hours a year commuting to work.
  11. More  than 50% of lost work days are stress related, keeping approximately 1 million people home from work every day.
  12. The  average office worker spends 50 minutes a day looking for lost files and other items.
  13. The United States has the fourth largest workforce in the world, at 154.2 million (does not include those who are unemployed).
  14. Forty  percent of worker turnover is due to job stress.
  15. Remember to always take notes during meetings, as the brain retains less than 5% of what is said.
  16. Each person owns at least eight distinctive intelligences (Musical, Bodily-Kinesthetic,  Naturalistic, Interpersonal, Intrapersonal, Verbal-Linguistic , Logical-Mathematical, Spatial), and these are further developed whenever used at work.
  17. “Stewardesses” is the longest word typed with only the left hand.
  18. Refrigerating rubber bands makes them last longer.
  19. Eighty percent of jobs are gained through networking.
  20. People spend one in every four and a half minutes online on social networks and blogs.

And those are the (office) facts of life!