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Monthly Archive for January, 2012

Foundations

There are some homes near the downtown area of the small city in which we live that are undergoing a very interesting maintenance. The homes have been moved off of their foundations so that the foundations can be rebuilt. Clearly, the homes are still viable, but the foundations are crumbling under them. Without drastic work to rebuild those foundations, the homes would be lost.

It seems to me that there is a parallel with established businesses. Each and every business had a beginning. Each and every business had to fight to convince real people to buy their products. Each business started with a foundation that allowed them to become viable. But along the way, a business can lose their focus and the foundation can begin to crumble. When a business becomes comfortable, it can begin to relax on things like quality control and customer service. As a business grows, sometimes complex bureaucracies and/or silo structures form. An established business loses the desire to take chances—if it ain’t broke, don’t fix it.

When these things happen, a business needs leaders who can see that the foundation is crumbling, leaders that will make the decision to make drastic changes when necessary to restore the strength of the foundation. What choices can you make now to ensure you’re destined to be one of those leaders?

Are you socially savvy?

Over the weekend my husband and I had an unexpected opportunity to have dinner with a gentleman that is running for congress in the state of Texas. After our brief encounter, I went home and googled him. To be quite honest I was very surprised by my findings.

Even though he gave a passionate and dynamic speech and he obviously moved many of those that attended his conference, his online presence was just the opposite. His website was a mess and looked unprofessional. He had no Facebook page and has never tweeted once.

In 2012, companies and people are not only judged by real life encounters, but also by their social media persona. Many people, like myself, expect companies and politicians to be socially savvy (online and offline). When that expectation is not met, there are usually plenty of other choices for us to move on to.

Being social media savvy will become more and more important as time goes on. As a mother of teenagers, I know firsthand where the rising generation gets their information (Here is a hint…it’s not offline). The great news is that, for the most part, it’s free and easy.

Fortunately for this politician, I was able to talk to him after my findings and give him a little friendly advice. My advice to him and you is:

  • Clean up your website. Less is more in most cases. This is one area you may need to spend some money and hire a professional, but it will be money well spent. This becomes your online face.
  • Get a presence on Facebook! Post often. This is completely free!
  • Get a Twitter account. The great thing about having both FB and Twitter is that you can connect them. Anything you post on FB becomes a tweet.
  • Start collecting email addresses from your admirers and customers. Email is still a very effective way to communicate. It is also very inexpensive.

And of course…. Don’t forget to be socially savvy offline too!