3,837,563 Impressions = Impressive Campaign
ELGA Credit Union in Burton, MI wanted to reach their 69,000+ members in ten branches to encourage everyone to build their savings accounts and alert them of monthly prizes and a chance to win $5,000 each quarter.
These campaigns were powered by DeepTarget OLB and Mobile, with 20,000 ELGA users and 16,000 ELGA users respectively, personalizing each ad with the member’s first name. DeepTarget OLB is an industry leading product that delivers personalized, targeted offers unique to the recipient. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.
“DeepTarget gives us the power to reach our online and mobile members, and the ability to see effective results month after month!” – Debra Chaffins, Data Strategy, ELGA Credit Unions
From March 2017 to January 2018 the campaign received impressive results:
- Average number of users per response: 9 (Outstanding KEI or Key Engagement Indicator)
- Total Impressions: 3,837,563
- Unique Clicks: 3,271
- Influenced Sales: 236