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What are you selling online?

Posted on September 29, 2011 by ccapp

There has been a lot of activity lately with companies and services promoting merchant offers and rewards to your customers and members.  These programs are typically prearranged discount offers from national and local merchants based on membership, or they are targeted from analyzing transactions to pinpoint relevant offers and additional savings opportunities.  These offers are easy to redeem, attractive to customers, and provide a potential significant revenue source to the financial institution.

Two of the new features of these programs, and I think the most important to their success, is that they are communicated through online channels and they are easy to use/redeem.  But are we giving the same attention to targeting and promoting our own products through online channels?  As more and more customers log in rather than drive in, are you maximizing the opportunity to anticipate what they need from you, their financial institution?  And are you making it easy for them to see your offer, get more information, or apply?

The financial industry is changing in both products and delivery channels.  But we have to remember one of the basic reasons we are in business in the first place – to be consistently available to our customers/members when their life stage, or life events, drive the need for financial products and services at a fair price with great service and convenience.  As your customers take advantage of the convenient online options you have given them, you should also take advantage of this dedicated opportunity to remind them that you are ready to provide the financial products and services they need today.

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Start the sales process to enjoy success in marketing

Posted on July 27, 2011 by ccapp

DeepTarget is thrilled to release a new and powerful capability to drive better results for your digital marketing efforts.  When working with our clients and studying best practice digital marketing companies we found that while much effort is expended getting your cross-sell message out to your customers, much less thought is put into managing the response.  What happens when a customer clicks on your cross-sell message within your online or mobile banking site or email?

  • Are you answering their questions?
  • Are you giving them the information they want or need?
  • Are you engaging them to take action or a point of view?
  • Are you capturing the lead?

If not, you truly have a lost sales and marketing opportunity on your hands.

Keeping this in mind, we made a solid investment over the past few months to provide you with new capabilities that can help you make the most of every lead you capture.  We are excited to announce that last week we upgraded DeepTarget OLB to include a new landing page engine.  Even better, all of our customers will get this new capability at no additional cost.

Simply directing a click-through to your website rate page or standard product information can be ineffective or at least unknown.  The largest percentage of click visitors will leave within 8 seconds, many times before the page finishes loading.  The second largest percentage will decide that your landing page isn’t compelling or provide them what they are looking for.  A smaller percentage will attempt to fill out a contact form to become a lead. Effective landing pages can mean the difference between web traffic and a steady stream of leads and applications.

There is a lot of information available on the internet and marketing blogs with tips on creating effective landing pages.  The best landing pages focus on quickly answering three questions:

  • What are you offering? – reinforce why they clicked in the first place.
  • Why should they care? – within 5 seconds the value to them should be clear and compelling.
  • What do they need to do? – Simple forms, large/prominent buttons so they are confident they will get what they need from you like a call back, the right information link, or the ability to easily apply.

Concentrating on these three questions and testing ideas, headlines, look and feel, and keeping it simple can greatly increase your conversion rates to leads for your sales team and completed applications.  In the coming months DeepTarget will continue to bring you advice and best practices for landing pages.

Starting today, with DeepTarget’s new Landing Page Engine, you now have a super-easy online tool with rich templates and a wizard-like interface to quickly build effective landing pages that will convert marketing messages to leads, and sales!

Let us know what you think! If you need more information or a demo, do not hesitate to contact us. Just drop us a line at sales@deeptarget.com or support@deeptarget.com.

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