Black Friday seems to be a term that both delights and incites people. It has been true even before the term was associated with the shopping craze we all think of now. The term was coined by the Philadelphia Police Department in the 1960’s. They used it to describe the chaos that ensued the day after Thanksgiving due to shoppers taking advantage of the first holiday sales. That weekend all officers were to be on duty and they hoped the term would deter shoppers. The term has also been associated with the fact that so many workers used to call in sick the day after Thanksgiving, prompting many businesses to make it a company holiday. By the 1980’s it was used to describe the start of when retailers go from being in the red to into the black.
Still today it has both positive and negative connotations, especially in recent years when retailers are choosing to open on Thanksgiving to get a jump on those sales. Social media is jammed with petitions and posts pleading with shoppers to boycott such activities. Despite the cry about the social injustice of it all, the trend continues. Retailers have been successful in overcoming the backlash that has been ever present across every form of media. Shoppers are still flocking to the stores earlier and earlier in search of promised deals.
Whether you agree or not with the tactics or trends, Black Friday or now Thursday isn’t going anywhere anytime soon. Not with so much at stake for retailers. Some retailers can make twenty percent of their profits for the year during Black Friday.
So the question is even with so much negativity how are retailers still thriving in this environment. It’s simple … they’re giving the consumer what they want. And in the end, for any business, that’s the key. Give your customers what they want. Of course that’s easier said than done, but if you want to be successful, that’s the price that must be paid. It’s the only thing that will ensure your bottom line is always black instead of red.
And just so you know, on Black Friday, you will find me at home slumbering peacefully with perhaps visions of sugar plums dancing in my head.
Happy Thanksgiving Y’all!