Now that Movember is coming to an end, I thought I would do a poll in our office as I happen to be the only female that works here. You see, none of the men in my office grew moustaches in November and I wondered if they even knew about Movember? (Or perhaps their wives nixed their participation.)
- Have you ever heard of Movember?
- Do you know how or why Movember began?
- Only 50% had ever heard of Movember. It may be good to note that it was the younger half that had heard of it. Those that frequently use social media.
- Of those that had heard of Movember only half of them knew that it began as a way to bring awareness to men’s health issues like prostate cancer. And this was the even younger half.
This was obviously not a scientific poll, but I believe there are a couple of noteworthy things to learn from this. First of all, the effects of social media – we know this is how the younger generations communicate and receive information. I wouldn’t consider myself a younger generation, but social media plays a role in my life especially since I have teenagers and lots of cousins that are younger than me and this is their preferred method of communication. I had quite a few male cousins, all younger than me participate in Movember and I have thoroughly enjoyed the postings of their moustaches through the month.
I should also note that the older men in my office were not aware of Movember at all and do not use social media frequently, if at all . While I agree social and digital media are the best and most economical ways to reach audiences, we shouldn’t discount traditional types of advertising all together. In the end, it’s all about who your target audience is.
Of course these younger generations are only getting older and the generations coming up will only be more entrenched in social and digital media, so there is no time like the present to jump on that bandwagon if you haven’t already.
And just for fun, here are the rules for Movember:
- Once registered at Movember.com each Bro must begin the 1st of November with a clean-shaven face.
- For the entire month of November each Mo Bro must grow and groom a moustache.
- There is to be no joining of the Mo to your side burns. (That’s considered a beard.)
- There is to be no joining of the handlebars to your chin. (That’s considered a goatee.)
- Each Bro must conduct himself like a true country gentleman.
So I moustache you a question:
Did you, or anyone you know personally, participate in Movember?