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Targeted Look: ELGA Credit Union

3,837,563 Impressions = Impressive Campaign The Target: ELGA Credit Union in Burton, MI wanted to reach their 69,000+ members in ten branches to encourage everyone to build their savings accounts and alert them of monthly prizes and a chance to win $5,000 each quarter. The Delivery: These campaigns were powered by DeepTarget OLB and Mobile, […]


The Benefits Of Offering A Broad Digital Experience

Success in the digital world is defined by more than just convenience. A recent article published by Charles Keenan discussed why consumers are flocking to digital channels. In it, Keenan makes some keen observations as to why consumers are flocking to digital channels, why convenience alone doesn’t equal digital success, and the need for an […]


Targeted Look: Y-12 Federal Credit Union

DeepTarget Targeted Look: Three top-performing campaigns from Y-12 Federal Credit Union: 1,478,493 Impressions = Impressive Campaigns The Target Marketing Specialist Nancy Brooks and Vice President of Marketing Amber Price at Y-12 Federal Credit Union in Oak Ridge, Tennessee wanted to reach their 116,000+ members during and after the holidays to communicate time-sensitive promotions. The Delivery These […]


It’s Your Lucky Day: Marketing That Increases Customer Service And Retention

Marketing is essential for financial institutions not just for generating leads, but for increasing profitability within the existing customer base. When faced with many products to promote, a large customer base, and a seemingly endless number of potential customers, it can be tempting to resort to mass marketing. However, mass marketing often results in non-specialized communication […]


Loving the Love Triangle of Data-Driven Communications

Loving the Love Triangle of Data-Driven Communications While a sticky situation for a romantic comedy or an interesting subplot for a teen novel, you may just love the love triangle that results from the smart segmentation, personalization and targeting of an automated and intelligent customer engagement and communications platform, sometimes also referred to as digital […]


How To Make (And Keep) A New Year’s Resolution For Your Financial Institution

More than a third of all resolutions made for the New Year fail before January. But, with the right planning, it doesn’t have to be yours! A successful resolution for your bank or credit union hinges on identifying the right goal for your organization, creating an actionable plan, and communicating the goal. Identify a goal […]


New Year But No New Marketing Plan?

New Year But No New Marketing Plans? If those twinkling lights and Christmas carols are a wake-up call that the year is almost over, you are not alone. Over 30% of businesses fail to create a marketing plan while a whopping 49% of businesses still don’t have a digital marketing strategy in place. While the [...]

Connect with Gen-X through a Giving Spirit this Holiday Season

Connect with Gen-X through a Giving Spirit this Holiday Season A generation is a group of people born within a similar span of time – 15 years at the upper end – who are of comparable age and life stage.  Each individual has their own unique personality so preferences are not uniform; however people who […]


Generational Marketing

3 Reasons to Begin Generational Marketing Today. Across all industries the adoption of marketing automation is growing at a rapid pace. On average, 51% of companies are using some form of marketing automation although levels of sophistication vary. Automated business intelligence technology makes menial tasks practical while providing valuable business analytics. But, is it necessary? […]


Tips For Retention!

Repeat After Me: RETENTION How are we retaining our Customers? Now Say: CUSTOMER LIFETIME VALUE Let those 3 words ring in your mind. What is the Lifetime Value of a Customer? CLV represents the total dollar amount that each customer is worth to your business. Now that we have established how important Retention is; let’s […]