252,647 Impressions = Impressive Campaign
Marketing Manager Greg Holt and Marketing Coordinator Evie Tipton at Cascade Community Federal Credit Union in Roseburg, Oregon wanted to reach their approximately 40,000 members aged 18 to 45 to promote their affordable auto loans.
These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.
“We are having great success using DeepTarget’s intelligent targeting capabilities to engage our members utilizing generation-based campaigns including images and messaging, The personalization of the banner messages to include member names has increased our KEI/click through as well. The results have been outstanding!” – Greg Holt, Marketing Manager, Cascade Community Credit Union
In April 2018, this campaign gleaned impressive results:
- Average number of users per response: 36 (Outstanding KEI or Key Engagement Indicator)
- Total Impressions: 252,647
- Unique Clicks: 208
- Influenced Sales: 52