Targeted Look: Helena Community Credit Union

387,849 Impressions = Impressive Campaign

The Target:

Sara Groves, Marketing Manager of Helena Community Credit Union, wanted to reach their 16,000+ members across four Montana branch locations to spread the word about their “Drive Your Dream” campaign, specifically targeting GenX and Baby Boomers without auto loans.

The Delivery:

These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.

The Results:

From January – August 2018, this campaign gleaned impressive results:

  • Average number of users per response: 30 (Outstanding KEI or Key Engagement Indicator)
  • Total Impressions: 387,849
  • Unique Clicks: 375
  • Influenced Sales: 232

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