Sara Groves, Marketing Manager of Helena Community Credit Union, wanted to reach their 16,000+ members across four Montana branch locations to spread the word about their “Drive Your Dream” campaign, specifically targeting GenX and Baby Boomers without auto loans.
These campaigns were powered by DeepTarget OLB and Mobile. Industry-leading DeepTarget OLB delivers personalized, targeted offers through online banking platforms. DeepTarget Mobile offers targeted banner ad messaging and personalized offers to smartphone users.
From January – August 2018, this campaign gleaned impressive results:
- Average number of users per response: 30 (Outstanding KEI or Key Engagement Indicator)
- Total Impressions: 387,849
- Unique Clicks: 375
- Influenced Sales: 232